Entertainment venues in all cities across the world showcase every artistic pursuit including dance, live music, spoken word and live theater. Most venues, especially the ones that feature bands, will have multiple shows per night, which means there is a lot of information to get out to their fans in a very short amount of time. This is why Twitter is such a great fit for the marketing aspect of entertainment venues; it is communication in real time which artistic fans respond to.
Here are four ways Twitter can help an entertainment venue gain followers, increase sales, and build business.
- 1. It promotes community.
Lovers of performance art and music are very community oriented. They want to be in the know and in constant contact with what is going on. Twitter allows them to feel this community by giving them daily updates of what to expect from their favorite venues. However, the community I’m talking about is also between entertainment venues that are on Twitter. Giving each other shout outs and retweets helps both parties find and gain new followers, and it brings these venues into a sort of camaraderie that will be mutually beneficial online as well as offline.
- 2. It gets the word out quicker than anything else.
Because many venues book multiple shows and acts per night or per week, there are always tickets going on sale, and there is usually new booking news to share with followers. Twitter is the perfect platform to share these updates because followers will be constantly checking in to see what’s going on. This will increase the number of people who actually attend these events which increases business on a regular basis.
- 3. It allows visual promotion.
There’s nothing cooler than great pictures of a live performance and bands promote themselves with digital fliers to their shows. Tweeting picture links from shows that the venue has had recently, digital flier images or pictures of the venue in general will inspire action from followers to visit and see what is going on in person. Pictures are also great ways to get on a Twitter favorites list, as followers will favorite a picture link tweet to go back to later.
- 4. It links other forms of internet promotion.
Tweet links to official websites, blogs, and other forms of social media to drive traffic there and increase hits. Activity on tweets and activity driven to these other forms of promotion will be read by Google when ranking the sites in its search engine. The more activity that can be inspired through tweeting links and interesting or funny things to comment on, the better Google ranking will be. Interesting tweets are also a great way to get on the Twitter favorites list of followers.
Twitter is such a useful tool for the entertainment venue for more reasons than are listed here; these are just some of the highlights. The most important service that Twitter provides is to connect the venue with the crowds and build relationships, and that’s what running a successful entertainment venue is all about.